As the world continues to evolve and new technologies emerge, it is essential to stay ahead of the curve. To help you keep pace with changing trends, we’ve created a guide to the top marketing strategies for 2022. Listed below are seven trends that are sure to continue to shape the marketing landscape for the next few years.
Marketing is moving away from brand awareness and into the realm of long-term engagement. No longer is it enough to simply convince people to buy your product or work for you – customers expect great experiences. The future of marketing lies in creating a positive business culture and delivering exceptional service.
As more consumers get involved with products, more brands are creating space where they can learn more about them. For example, Apple has created a Genius Bar at its stores where customers can ask questions and get help. These employee-run stations are free from sales pitch and are designed to let consumers discover and use the capabilities of the brand’s products.
Another marketing trend you’ll need to be aware of is the rise of personalized content. With the Covid-19 pandemic, lockdowns and increasingly virtual lifestyles, highly personalized content has become the next hot trend. According to a recent study by Hubspot, 74% of online users feel frustrated when bombarded with irrelevant content. To combat this, personalizing content helps you stand out from the competition by speaking to your ideal customer. In another study by Hubspot, they studied 100,000 call-to-action buttons and found that personalized CTAs generated more clicks than generic ones.
Smaller networks are also growing in popularity. These networks do not have the saturation of big networks, making them less prone to ad fatigue. However, the recent Apple iOS 14 update has forced many social pros to diversify their ads strategy. Additionally, smaller networks such as TikTok and Facebook are enabling advertisers to better integrate ads into organic content, which is believed to increase conversions.
Social media is also evolving, and video is a major part of that. Many brands are starting to realize the potential of short form videos. According to a HubSpot survey, 30% of social media marketers plan to invest more in these videos in 2022. Short-form videos have proven to be effective in attracting new followers, and social platforms are seeing this potential. Popular apps like TikTok, Pinterest and LinkedIn are becoming a vital part of digital marketing in 2022.
AI is a major force in the world of marketing. Chatbots and artificial intelligence are driving the evolution of content curation and personalized outreach. These innovations will help marketers analyze more customer data and understand their target audience’s behavior. This will allow them to create more targeted outreach, which will lead to higher ROI.
Podcasting is also gaining in popularity. Popular podcasts such as Clubhouse have gained a massive following. In order to create a successful podcast, you should identify your target audience and create a plan to appeal to their preferences and goals. Additionally, more people read blogs. This means that companies should try to appeal to their blog readers more strategically.